
Looking Back: What We've Learned Building SalesGit Since Launch
The sellers using this platform have taught us more than any roadmap meeting did.
Read more →Practical guides on selling online, running a storefront, and growing a small business in Nigeria and across Africa.

The sellers using this platform have taught us more than any roadmap meeting did.
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A beautiful template that confuses buyers is worse than a plain one that doesn't.
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The biggest barrier to starting isn't a bad idea. It's the upfront cost of finding out if the idea works.
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Pricing is a decision, not a guess — and the data to make it well is usually closer than you think.
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A shared login doesn't feel like theft to the person sharing it. It still costs you a sale.
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It's rarely the product. It's almost always the friction between a buyer wanting it and actually getting it.
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The slow part was never the technology. It was waiting on someone else to build it.
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A storefront that's down during your biggest sale isn't a technical problem — it's a business problem.
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You don't need a warehouse. You need a store, a markup, and products worth promoting.
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Trust is built from small, checkable signals — not from how much you say "trust me."
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No single gateway covers every country well — which is exactly the problem routing solves.
Read more →The sale isn't lost at checkout. It's lost in the silence afterward.
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A ticket is a product. It shouldn't need a whole second platform to sell.
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One borrows someone else's trust. The other builds your own.
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Followers aren't revenue until there's somewhere easy for them to actually buy.
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Every hour spent on infrastructure is an hour not spent on the thing that actually makes you money.
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Most course launches fail quietly, long before the content is even the problem.
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No monthly fee until you're actually making sales means the platform only costs you money when it's already made you money.
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Most of these mistakes don't show up until months in, when switching costs the most.
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A buyer doing mental currency conversion at checkout is a buyer who's about to close the tab.
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You don't need a warehouse to run a real business — you need trust and a system that pays you for it.
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You don't have to choose between the relationship WhatsApp built and the structure a real store gives you.
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The invoice for the build is the smallest number in the whole decision.
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The bar for 'looks professional' used to require code. It doesn't anymore.
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The gap between "I have a product" and "I have a customer" is where most businesses quietly stall.
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Courses, ebooks, and downloads deserve the same checkout as a physical product — not a separate, bolted-on tool.
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A custom-built store is a second business hiding inside your first one — and it never stops needing attention.
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Most store builders assume you make what you sell. We didn't think that assumption held up in Africa.
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It's not a trend chasing itself — it's rent, reach, and reliability, in that order.
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Spreadsheets, screenshots, and DMs aren't free — they just hide their cost in hours instead of naira.
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Not having ad money is a constraint, not a sentence. Some of the best channels cost time instead.
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Profitable businesses run out of money all the time. Profit is an opinion; cash is a fact.
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Completion rates are the quiet problem in online courses — and they decide whether anyone recommends you.
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They wanted it enough to reach checkout. Losing them there is the most expensive kind of loss.
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Social selling works — right up until the day it doesn't. Here's the honest comparison.
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A large audience that doesn't buy is a hobby with an audience. The gap is usually mechanical.
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No budget, no audience, no press. Here is what actually moves the first hundred.
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Digital products have no stock and no shipping. That's the appeal — and the reason most people get them wrong.
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Most small businesses price by looking at a competitor and shaving a bit off. Here's a better method.
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Most businesses don't collapse. They fade, quietly, for reasons the owner could see coming.
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